Senior Business Intelligence Analyst Permanent

Business Intelligence (BI) Senior Analyst
Location: London (Hybrid)
Salary: Up to £60,000 per annum

Experience in the sportsbetting/gaming sector required

Our client is seeking a talented and proactive BI Senior Analyst to join their high-performing Finance Business Intelligence and Analytics team. This role offers the opportunity to play a key part in delivering a unified financial data strategy across a diverse, global business.

The team supports the full suite of financial reporting needs-from daily operational insights to statutory financial disclosures-across multiple brands and geographies. In this role, you will help shape and implement a global financial data model with an initial focus on tax, ensuring that financial metrics are defined, understood, and consistently applied across the organisation.

Key Responsibilities:

• Design and build automated workflows to support cross-brand tax reporting, accommodating varying regulatory requirements.
• Develop a unified analytics model aligning commercial KPIs with financial revenue reporting across multiple business units.
• Translate financial terms into structured data definitions and ensure consistency of use across the group.
• Drive process automation using ETL tools, promoting efficiency and alignment.
• Provide technical mentorship and training to team members.
• Collaborate with Finance teams to meet statutory obligations and support audit processes.
• Convert business requirements into specifications for data modelling and reporting.
• Lead the design and deployment of business intelligence tools and visualisation platforms.
• Promote technology best practices and scalable analytics processes.

Key Skills & Experience:

• Strong academic background in a relevant field.
• Proficiency in ETL tools (e.g. Alteryx, Databricks); experience with Retool is a plus.
• Advanced SQL skills for querying and modelling relational databases.
• Solid understanding of financial concepts; tax reporting experience is beneficial.
• Prior experience in KPI modelling-ideally within the iGaming or betting industry.
• Interest in sports and betting is a bonus.
• Proactive, professional, and capable of managing multiple priorities in a fast-paced environment.
• Strong communication skills for cross-functional collaboration.