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Alex Pughe

Associate Director – Finance

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My specialist area is Accountancy & Finance

​Alex has joined Cedar contributing 25+ years of valuable experience within the commerce, media and fintech industry. He will be recruiting across senior-qualified finance roles, covering, chief financial officers, financial directors, financial controllers etc. All of which will be across the commerce & industry, financial services, professional services, and not-for-profit sectors in the South-east area.

Priding himself on his consulting and business partnering approach, Alex has significant experience in working with early-stage technology businesses with key hires across the c-suite, enabling them to access the best talent in the marketplace.

Outside of work, Alex enjoys spending time with his family and 2 teenage boys. He is also a keen sportsman playing golf and tennis and has a strong passion for Welsh rugby and football.

Alex is also a supporter of Tottenham FC.




Alex took the time to understand the needs of our small but rapidly growing company to find a shortlist of finance candidates with relevant know how and the suitable personality to join our team. –


Apart from providing perfect-fit candidates, Alex’s conduct through the process was the perfect mix of being available but not being pushy at all. I would definitely recommend him as a recruiter. – Guy Osborne, CFO

My loyal companions are

Trevor, Poppy, Jake
Trevor, Poppy, JakeSenior Finance Dog
View all team members