Up to £700 per day
3 months ago
Marketing Product Owner
A market leading international business services company based in London is actively seeking to appoint a Marketing Product Owner to help transform the businesses sales and marketing performance.
·Ensure successful delivery of Marketing Automation with the use of Pardot (Salesforce) and Marketo (Microsoft Dynamics).
·Communicate effectively with all divisions and relevant business units.
·Have a strong understanding of Marketing requirements and translate into accurate User Stories, Acceptance Criteria and priority with the help of business analysts.
·Act as the Capita expert for the Marketing Backlog contents - internally (Sponsors, Programme Team, end users and the business) and externally (Systems Integrator and 3rd parties).
·Manage changes to User Stories, ensuring they are correctly assessed, justified, approved and communicated.
·Manage the Marketing Automation Configurators.
·End to end marketing automation implementation (Essential)
·Solid understanding of marketing preferences and GDPR (Essential)
·Product Manager/Owner and/or Business Analyst experience (Preferred)
·Able to manage difficult stakeholders and gain consensus (Essential)
·Comfortable presenting to audiences (Essential)
·Exposure to Marketo and/or Pardot Marketing Automation tools (Preferred)
·Experience working in Agile/Scrum environments (Preferred)
·Exposure to Salesforce and Microsoft Dynamics CRM systems (Preferred)
·Exposure to Capita Marketing teams, processes and tools (Preferred)